Factors Affecting the Export of Frozen Seafood Industry in Bangkok and Nearby Coastal Provinces
The purposes of this research is 1) to study result of operations and export of frozen seafood industry in Bangkok and nearby coastal provinces, 2) to study off actors in the business of exporting fresh and frozen seafood industry in Bangkok and nearby coastal provinces, and 3) factors affecting the export of frozen seafood industry in Bangkok and the neighboring coastal provinces. The population in this study is the Managing Directors of frozen seafood establishments in Bangkok and nearby coastal province, a total of259.The statistics used for this data analysis are the frequency, percentage, average, and standard deviation and Pearson’s Product moment correlation.The data’s were analyzed using statistical software. The results showed that factors affecting the business of exporting fresh and frozen seafood industry that way, the relationship between the overall production volumes has no relation to the production. Significant statistically level.05 considers that it is found production, finance and marketing. They are associated with the production. It is called level of statistical significance.Level .05shows that enterprises increases the production even more. The manufacturing problems and marketing in more. Meanwhile, on the establishment of a financial problem in more levels as a result, production volumes decreased. The relationship between overall the sales value no relation to the sales value and significant statistically level .05. Considering that it was found aspects of production, finance and marketing. is related to the sales value and significant statistically level .05.Showsthatenterprisesincrease production volumes increase enabling enterprises have the problems of production and marketing was more level. Mean while, when the establishment has a problem in finance at a high level. Will result in the establishment of the sales value decreased.
Keywords - Export, Food Industry, Frozen Seafood,Factors Affecting\]