Healthy Displays Inside Grocery Stores: A Lab Experiment To Assess The Impact Of Retailers’ Strategies
The main purpose of this study is to develop an innovative in store marketing strategy able to promote healthier products inside grocery stores and test its effectiveness in terms of ability to change both behaviours and attitudes. By conducting a lab experiment, we wanted to fill several gaps in the extant literature. While there are many studies explaining the mechanisms supporting healthy choices, fewer are the contributions about the role of retailers in promoting healthy eating through in-store marketing levers. Furthermore, there are few studies about the impact of retailers’ strategies on attitudes and beliefs.
Keywords- grocery stores, healthy choices, in-store marketing levers