The Marketing Activities in Royal Monasteries Affecting Repeat Travel Intention of Thai Senior Tourists
The purposes of this research were: 1. To study the fundamental characteristics of Thai senior tourists and, 2. To study the opinion level of the marketing activities in royal monasteries affecting repeat travel intention of Thai senior tourists. The data was collected from the samples of Thai senior tourists who visited Wat Rai Khing.. The researcher used the questionnaires to collected data from 400 samples. The data was statistically analyzed by SPSS version 22.0 software package. The statistical values of frequency distribution, percentage, arithmetic means and standard deviation.
The responded samples of Thai senior tourists are mostly female, aged 60 – 64 years old, married status, money spent on travel from their descendants, stay at central region, the reason for visited the monastery is near the house, the monastery is visiting known from friends / acquaintances, the ways of traveling is by self, the frequent and experience of traveling is over 3 times and traveling with family (husband / wife / children). The result of study showed that the opinion level of Thai senior tourists on marketing activities in royal monasteries was at high level (X ̅= 3.64) especially at joining ritual activities (X ̅= 3.84) for repeat travel intention of Thai senior tourists at high level (X ̅=3.74) for the important is the repeat to travel (X ̅= 3.92)
Keywords - The Marketing Activities, Repeat Travel Intention, Thai Senior Tourists