Paper Title
WHICH TYPES OF CSR WORK BETTER FOR ME?; CROSS-CULTURAL COMPARISON

Abstract
For companies, being socially responsible is not a new terminology, but the need for Corporate Social Responsibility (CSR) is stronger than ever. CSR diffused to marketing and cause-related CSR is a new form of corporate philanthropic obligation as companies emphasizetheir good charitable engagements and encourage consumers to support their goodwill (Barone et al., 2000). Despite its good attempt, consumers’ readiness to support CSR can differ from one country to another as there are certain cross-national differences (Schwartz, 1992).Thus, this paper examines whether consumers can associate themselves with the companies through CSR. In further, the result shows that cultural effects moderate consumers’ perception of the types of social responsibilities. Keywords - CSR, Marketing, Perceivedconsumer responses, Culture, Company identification