Comparative Analysis of Social Media Networks
Small and Medium-Sized IT companies tend to build their marketing campaigns and visibility, especially in the online environment. Thus, business can be easily identified and called by consumers or other companies, by doing B2C / B2B. With a limited budget, social networks as well as online marketing methods imply lower costs, with a particular impact on the desired target market. For this reason, the authors propose in this article to present a bibliographic research of the main existing social networks. A comparative analysis of user-reported social networks is made through graphs that give details about them, making it easier to interpret for people who work in the field of online promoting. Based on the information retrieved from the graphs there can be build more powerful online marketing campaigns.
Keywords - Social Media Networks, Online Marketing Campaigns, SMEs, IT Field