Paper Title
Employing Hyperlocal Marketing Strategies for Promoting Ancient Geosites: Comparative Study of Jordan and Egypt

Abstract
Purpose: The main purpose of current study is to examine the role of hyperlocal marketing strategies (historical significance, local community engagement, customized experiences, digital storytelling, and sustainable tourism practices) in promoting ancient geosites in a comparative account between Jordan and Egypt. Methodology: Quantitative methods were used and an online questionnaire was self-administered by (983) tourists. SPSS was used in order to tackle the collected primary data. Findings: Through multiple and linear regression, results of study accepted the hypothesis “Hyperlocal marketing strategy has a statistically significant influence in promoting ancient Geosites” with R= 0.923. As for sub-variables, it appeared that their influence ranged between medium and high with sustainable marketing practices scoring the highest effect of all followed directly by digital storytelling. Such results appeared in the analysis leaning more towards non-Arab respondents compared to Arab. This meant that the results obtained from analysis are majorly from non-Arab tourists who have visited either Jordan of Egypt during the fiscal year 2022-2023. Originality of the research: The current study is expected to enrich the existing literature with valuable insights regarding the best strategies to promote ancient geosites regardless of their heritage value whether it was religious or merely cultural. Keywords - Hyperlocal Marketing, Historical Significance, Local Community Engagement, Customized Experiences, Tourism