Paper Title
Difficulties In Implementing The Marketing And Internal Marketing Concept

This article attempts to pinpoint at some of the problems that do not seem to have been solved in many organizations that claim their adherence to “the Customer is king” philosophy. The main impediments to the implementation of the marketing concept seem to be: financial considerations, variety of objectives within an organization, ambivalence of goals for employees, and power feelings both at the individual and corporate level. Index Terms: Marketing concept, internal marketing, Feelings of power.