Competitive Intelligence in The Banking Industry A Case Study of A Nigerian Bank
The growth indices of an economy most times relays on the strength of the banking industry which plays a vital role in the mobilization and allocation of funds for productivity, infrastructural development, structures for monetary management, liquidity management and business transaction facilitation. In Nigeria, banks facilitate business transactions and economic developments accounting for over a quarter of Nigeria’s annual income and these banks vies strongly among themselves to profitability and therefore seeks mediums to strengthen service delivery to achieve competitive advantages over one another, hence exploring different information and communication Technologies (ICTs), to gain competitive advantage. Although ICT solutions, such as Business Intelligence (BI), and Competitive Intelligence (CI), promise the greater opportunities for banks to gain competitive advantage, their adoption and effective use in Nigerian banking sector is not well documented in the available body of knowledge; and it is the case with many other ICT solution evaluating their success becomes essential, especially in Nigerian banking sector context. The use of Competitive Intelligence should givebusinesses desired business return and competitive edge over competitors but their adoption and effective use in Nigerian banking sector is not well documented in the available body of knowledge; and it is the case with many other ICT solution evaluating their success becomes essential, especially in Nigerian banking sector context. Literature surveyed, shows limited studies on competitive intelligence in Nigerian context and indicates that studies on the use of competitive intelligence in corporate organizations in Nigeria is only fairly done around corporate and business marketing. Therefore, this study extends knowledge of competitive intelligence in Nigerian banks especially with Nigeria commercial banks competing vigorously among themselves for profitability and customer acquisitions; hence exploring competitive intelligence becomes important and this study aims at how the banks in Nigeria usecompetitive intelligence and probably examines the challenges faced with the use ofcompetitive intelligence system in Nigerian banks.
Keywords- Competitive intelligence, Competitive Intelligence system,Customer satisfaction, Customer retention, Nigerian Banks, profitability.