197TH IASTEM INTERNATIONAL CONFERENCE
| The Adoption of E-commerce by B2B and B2C Customers of Fashion Businesses in Bandung: A Preliminary Study |
| Page(s): |
1-5 |
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| Author |
Adita Farahiyah, Harimukti Wandebori |
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| Effect of Brand Equity on Firm Performance in Telkomsel using Customer-Based Brand Equity (CBBE) Model |
| Page(s): |
6-12 |
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| Author |
Sandrafi Anisa Rozalina |
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| Assessment of Marketing Capability of Exhibitors in Trade Expo: 3 Types of Exhibition in Indonesia |
| Page(s): |
13-19 |
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| Author |
Febri Nadia Nauli, Mustika Sufiati Purwanegara |
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| Comparison of Instagram Insight with and without Instagram Ads and Instagram Stories Ads Case Study of Vintage House Indonesia |
| Page(s): |
20-26 |
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| Author |
Saskia Nandina Aprilia |
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| To Study University Smart Campus to Matching Requirements of Industrial Revolution 4.0 in Education Case Study: ‘Al-Madinah International University MEDIU’ |
| Page(s): |
27-35 |
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| Author |
Shadi M. S. Hilles, Abdallah Mahmoud Mousa Altrad, Barjoyai Bardai |
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| Quality Metric Design using Internal Control for Controlling the Quality of E-Learning Project at University X |
| Page(s): |
36-42 |
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| Author |
Fauzi Ilham Sopwandi, Devi Pratami, Achmad Fuad Bay |
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| Implementing Ethical Decision Making Process to Project Amendment Contract |
| Page(s): |
43-48 |
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| Author |
Devi Pratami, Ageak Raporte Bermano, Husni Amani |
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| Influence of Japanese Snack Packaging Toward Online Impulsive Buying: Kit Kat Blueberry Cheese Cake |
| Page(s): |
55-61 |
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| Author |
Resafella Anggreini, Herry Hudrasyah |
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