Proceeding Details
| Title : IASTEM INTERNATIONAL CONFERENCE |
| Conference Place & Date: Jakarta, Indonesia 04-10-2016 |
IASTEM INTERNATIONAL CONFERENCE
| Endorser Credibility and Its Influence on The Purchase Intention of Social Networking Sites Consumer: A Mediating Role of Attitudes Towards SNS Advertising | |||||||||||
| Page(s): | 1-7 | ||||||||||
| Author | Muhammad Faizal Samat, Nur Atiqah Zakiyyah Ramlee, Hatinah Abu Bakar, Norazlan Annual, Mohd Faizol Rizal Mohd Rasid | ||||||||||
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| Effect of Entrepreneurial Orientation, Learning Orientation, Strategic Improvisation on SME Performance | |||||||||||
| Page(s): | 8-13 | ||||||||||
| Author | Hatinah Abu Bakar, Mazlina Mamat, Nur Atiqah Zakiyyah Ramlee, Muhammad Faizal Sama, Zatul Himmah Abdul Karim | ||||||||||
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