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Proceeding Details

Title :
IASTEM INTERNATIONAL CONFERENCE
Conference Place & Date:
Jakarta, Indonesia 04-10-2016
IASTEM INTERNATIONAL CONFERENCE

Endorser Credibility and Its Influence on The Purchase Intention of Social Networking Sites Consumer: A Mediating Role of Attitudes Towards SNS Advertising
Page(s): 1-7  
Author Muhammad Faizal Samat, Nur Atiqah Zakiyyah Ramlee, Hatinah Abu Bakar, Norazlan Annual, Mohd Faizol Rizal Mohd Rasid  
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WRL Cited By- 138
 
Effect of Entrepreneurial Orientation, Learning Orientation, Strategic Improvisation on SME Performance
Page(s): 8-13  
Author Hatinah Abu Bakar, Mazlina Mamat, Nur Atiqah Zakiyyah Ramlee, Muhammad Faizal Sama, Zatul Himmah Abdul Karim  
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WRL Cited By- 126
 

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