Endorser Credibility and Its Influence on The Purchase Intention of Social Networking Sites Consumer: A Mediating Role of Attitudes Towards SNS Advertising
Pages: 1-7 Author: Muhammad Faizal Samat, Nur Atiqah Zakiyyah Ramlee, Hatinah Abu Bakar, Norazlan Annual, Mohd Faizol Rizal Mohd Rasid
