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Proceeding Details

Title :
IASTEM INTERNATIONAL CONFERENCE
Conference Place & Date:
Perth, Australia 08-01-2022
IASTEM INTERNATIONAL CONFERENCE

The Impact of Personality Congruence between Brand and Influencer on Endorsement Effectiveness for Cosmetic Product
Page(s): 1-4  
Author Hsiu-Yuan Tsao, Ching-Chang Lin  
Quick Abstract  Add To Library PDF  
WRL Cited By- 11
 

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