Proceeding Details
| Title : IASTEM INTERNATIONAL CONFERENCE |
| Conference Place & Date: Perth, Australia 08-01-2022 |
IASTEM INTERNATIONAL CONFERENCE
| The Impact of Personality Congruence between Brand and Influencer on Endorsement Effectiveness for Cosmetic Product | |||||||||||
| Page(s): | 1-4 | ||||||||||
| Author | Hsiu-Yuan Tsao, Ching-Chang Lin | ||||||||||
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