Verified List of Paper

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WRFER INTERNATIONAL CONFERENCE
Geneva, Switzerland 04-04-2025
The Impact of Emotional Brand Attachment on Brand Forgiveness in Smartphone Brands

Pages: 1-8
Author: P. Hongthong, P. Jaroenwanit, J. E. Nelson, B. Khalid

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WRL Cited • 9
How Brand Evangelism Influences Consumer Behavior Toward Brand Defense In The Global Sports Shoe Industry

Pages: 9-14
Author: P. Sirisathit, P. Jaroenwanit

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WRL Cited • 4

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