Proceeding Details
| Title : WRFER INTERNATIONAL CONFERENCE |
| Conference Place & Date: Geneva, Switzerland 04-04-2025 |
WRFER INTERNATIONAL CONFERENCE
| The Impact of Emotional Brand Attachment on Brand Forgiveness in Smartphone Brands | |||||||||||
| Page(s): | 1-8 | ||||||||||
| Author | P. Hongthong, P. Jaroenwanit, J. E. Nelson, B. Khalid | ||||||||||
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| How Brand Evangelism Influences Consumer Behavior Toward Brand Defense In The Global Sports Shoe Industry | |||||||||||
| Page(s): | 9-14 | ||||||||||
| Author | P. Sirisathit, P. Jaroenwanit | ||||||||||
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