Title : WRFASE INTERNATIONAL CONFERENCE |
Conference Place & Date: Kyoto, Japan 10-08-2024 |
Inference-Based Demand Forecasting in Supply Chains | |||||||||||
Page(s): | 1-13 | ||||||||||
Author | Youssef Tliche, Atour Taghipour, Jomana Mahfod-Leroux, Mohammadali Vosooghidizaji | ||||||||||
|
The Impact of Brand Coolness and Brand Love on Brand Engagement: A Case of Micro-Influencer on Instagram | |||||||||||
Page(s): | 14-17 | ||||||||||
Author | Kanokkan Thueanruechai, Anon Khamwon | ||||||||||
|
The Influence of Service Brand Coolness on Perceived Value and Brand Loyalty: A Case of AirAsia | |||||||||||
Page(s): | 18-21 | ||||||||||
Author | Nuttakan Wichiansri, Anon Khamwon | ||||||||||
|
Live Streaming Attributes, Brand Coolness, and Customer Delight | |||||||||||
Page(s): | 22-26 | ||||||||||
Author | Chanatkarn Soonthonchaiya, Anon Khamwon | ||||||||||
|
The Influence of Brand Coolness, Brand Love, and Brand Engagement on Customer Delight of Live Streaming | |||||||||||
Page(s): | 27-31 | ||||||||||
Author | Pattanaporn Saensuk, Anon Khamwon | ||||||||||
|