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Proceeding Details

Title :
WRFASE INTERNATIONAL CONFERENCE
Conference Place & Date:
Kyoto, Japan 10-08-2024
WRFASE INTERNATIONAL CONFERENCE

Inference-Based Demand Forecasting in Supply Chains
Page(s): 1-13  
Author Youssef Tliche, Atour Taghipour, Jomana Mahfod-Leroux, Mohammadali Vosooghidizaji  
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WRL Cited By- 5
 
The Impact of Brand Coolness and Brand Love on Brand Engagement: A Case of Micro-Influencer on Instagram
Page(s): 14-17  
Author Kanokkan Thueanruechai, Anon Khamwon  
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WRL Cited By- 8
 
The Influence of Service Brand Coolness on Perceived Value and Brand Loyalty: A Case of AirAsia
Page(s): 18-21  
Author Nuttakan Wichiansri, Anon Khamwon  
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WRL Cited By- 8
 
Live Streaming Attributes, Brand Coolness, and Customer Delight
Page(s): 22-26  
Author Chanatkarn Soonthonchaiya, Anon Khamwon  
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WRL Cited By- 6
 
The Influence of Brand Coolness, Brand Love, and Brand Engagement on Customer Delight of Live Streaming
Page(s): 27-31  
Author Pattanaporn Saensuk, Anon Khamwon  
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WRL Cited By- 5
 

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