Paper Title
The Impact of Brand Coolness and Brand Love on Brand Engagement: A Case of Micro-Influencer on Instagram

Abstract
The study aims to investigate the interrelationship among brand coolness, brand love, and brand engagement among micro-influencers on Instagram in Thailand using a quantitative research method. The data was collected by an online questionnaire from 400 samples of followers who follow cosmetic micro-influencers on Instagram. The data were analyzed using structural equation modeling (SEM). The results of the study revealed that brand coolness has the influence directly on brand love and brand engagement. Brand love has an influence on engagement. Keywords - Brand Coolness, Brand Love, Brand Engagement