Proceeding Details
| Title : INTERNATIONAL RESEARCH CONFERENCE |
| Conference Place & Date: Imphal, India 03-02-2023 |
INTERNATIONAL RESEARCH CONFERENCE
| The Impact of Social Media Activities on Brand Image, Emotional Attachment, and Brand Loyalty | |||||||||||
| Page(s): | 4-12 | ||||||||||
| Author | Sobari Fadillah, Ilham Ali Noor, Kurniawati | ||||||||||
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| The Effect of Brand A Consciousness, Brand of Awareness, Brand The Nationality, and Brand Experience on Millenials’ Purchae Behaviour | |||||||||||
| Page(s): | 13-20 | ||||||||||
| Author | Wiki P Fajrianto, Mudani Octavianus, Kurniawati | ||||||||||
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| Motivational Factors that Drive Customer Engagement and Customer Loyalty in Online Travel Services | |||||||||||
| Page(s): | 36-45 | ||||||||||
| Author | Risal Putrantara, Shafeera Sarah Arafah, Kurniawati | ||||||||||
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