Paper Title
The Effect of Brand A Consciousness, Brand of Awareness, Brand The Nationality, and Brand Experience on Millenials’ Purchae Behaviour

Abstract
The purpose of study is to analyzedthe influence ofof awareness brand in a manner positive and significant to behaviourpurchae millennials , influence of awareness brand in a manner positive and significant onbehaviourpurchae millennials , the influence of brand the nationality in general positive and significant to behaviourpurchae millennials , influence positive and significant brand experience towards millennial's purchaebehaviour, and influence positive and significant brand of awareness, brand of awareness, brand the nationality, brand experience towards millennial's purchaebehaviour. Method study with using non-probability sampling with purposive technique , purposive sampling is technique taking sample with determine criteria certain . Where is the unit of analysis is One hundred and ninetyone (191) consumers of Brand Erigo, Damn Love Indonesia and Roughneck a respondent in study this. Method analysis study this is a structural equation model (SEM) with using AMOS. Research results show that of awareness brand influential positive and significant to behaviourpurchae millennials, of awareness brand influential positive and significant to behaviourpurchae millennials, citizenship brand influential positive and significant to behaviourpurchae millennials, and influence positive and significant experience brand on behaviourpurchae millennial. Keywords - Brand a consciousness, Brand of Awareness, Brand The Nationality, Brand Experience, Millennial's Purchae Behaviour.