Title : GSRD INTERNATIONAL CONFERENCE |
Conference Place & Date: Tokyo, Japan 05-12-2024 |
EFFECTS OF USER-GENERATED CONTENT THROUGH SOCIAL MEDIAAND BRAND EQUITYON INTENTION TO STUDY AT A HIGHER EDUCATION INSTITUTION WITH THE MODERATING EFFECTOF SUBJECTIVE NORMS | |||||||||||
Page(s): | 1-5 | ||||||||||
Author | SUCHAYA JUNTAFANT, KAMPANAT SIRIYOTA | ||||||||||
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