Proceeding Details
| Title : IARED INTERNATIONAL CONFERENCE |
| Conference Place & Date: Paris, France 06-10-2024 |
IARED INTERNATIONAL CONFERENCE
| AN INTEGRATED DECISION MAKING METHODOLOGY FOR THE EVALUATION OF DIGITAL MARKETING TOOLS | |||||||||||
| Page(s): | 45 | ||||||||||
| Author | IBRAHIM EREN COSKUN, MEHTAP DURSUN, NAZLI GOKER | ||||||||||
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