Proceeding Details
| Title : ASAR INTERNATIONAL CONFERENCE |
| Conference Place & Date: Sanghai, China 15-06-2023 |
ASAR INTERNATIONAL CONFERENCE
| VIRTUAL INFLUENCER ENDORSEMENT: THE ROLE OFATTRACTIVENESS, POPULARITY, AND LIKEABILITY ON CONSUMER’S ATTITUDE AND WOM | |||||||||||
| Page(s): | 1-4 | ||||||||||
| Author | YUNZHU YU, SIMON CM KWONG | ||||||||||
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