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Proceeding Details

Title :
iFeARP WORLD INTERNATIONAL CONFERENCE
Conference Place & Date:
Kuching, Malaysia 19-12-2022
iFeARP WORLD INTERNATIONAL CONFERENCE

The Influence of Tiktok Advertising on Consumer Behavior among Generation Z
Page(s): 20  
Author Jun Juhaizi Binti Juhari, Norazura Binti Misran  
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WRL Cited By- 126
 
A Study on the Impact of Marketing and Technical Content in Influencing Hedonistic Value for Shopee Customers in Malaysia
Page(s): 21  
Author Mahjabin Yusof, Norliza Ramli  
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WRL Cited By- 119
 

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