Proceeding Details
| Title : WRFASE INTERNATIONAL CONFERENCE |
| Conference Place & Date: Kuala Lumpur, Malaysia 02-09-2021 |
WRFASE INTERNATIONAL CONFERENCE
| The Influence of Blackpink as Tokopedia’s Brand Ambassador on Brand Awareness, Brand Image, and Consumer Purchase Decisions | |||||||||||
| Page(s): | 56-61 | ||||||||||
| Author | Niken Ayu Vinata, Nurrani Kusumawati | ||||||||||
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