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Proceeding Details

Title :
IISTEM INTERNATIONAL CONFERENCE
Conference Place & Date:
Da Nang, Vietnam 07-04-2021
IISTEM INTERNATIONAL CONFERENCE

Purchase Intention in Transmedia Storytelling: A Case Study of “MAT BIEC”
Page(s): 44-49  
Author Thi Le Huyen Nguyen  
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WRL Cited By- 4
 
Effects of Website Interface on Customer Experience and the Consequences of Customer Engagement Intention in Online Booking Services
Page(s): 75-81  
Author Le Tran-Thien-Y, Ja-Shen Chen  
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WRL Cited By- 4
 

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