Competitiveness Of Clothing Industry Based On Porter’s Diamond Model: Safta Countries
SAFTA countries traditionally excel in clothing exports. The industry provides a potential for employment and
growth in the region. In this study the Porter’s ‘Diamond Model’, is used to evaluate and analyse the industrial competitiveness of various SAFTA countries and compare the factors contributing to their competiveness. The study is based on secondary data from WTO, International Trade Statistics and WEF. The findings of the study have significant theoretical and policy implications.
Keywords- Competitiveness, Apparel Industry, SAFTA countries, Porters Diamond Model, Competitive Strategies, Textile & Clothing industry