Paper Title
Social Media Advocacy: Urban Forest in Thailand

Social media advocacy is a new strategy that is emerging in the public community. It is defined as the strategic use of social media to advance public policy initiatives. It shifts the focus from the personal to the policy. This article “Social Media Advocacy: URBAN FOREST in Thailand” is to distribute information regarding urban forests to the public through information management by creating a Facebook fan page named “URBAN FOREST” as a public space for the communication and exchange of knowledge about urban forest issues. The case study demonstrates the value of a well-planned campaign and including public environmental advocacy in public environmental practice, as an important strategy to facilitate the creation of healthy environments through healthy public communication and the importance of understanding the existing values and beliefs motivating the public in urban forest. Index Terms - Social media advocacy, Facebook fan page, urban forest, public communication, Thailand