Paper Title
The Importance of Conceptual Design for Undergraduate Students in Product Design

Abstract
Conceptual design is one of the most important processes in product design. However, for design students, conceptual design processes have been overlooked and ignored while they work at design. As a result, the final designs are not able to answer orsolve product design problems effectively. This paper presents the importance of conceptual design processes by studying and collectinginformation on those of undergraduate design students for comparison.The results found that students who use conceptual design processes can create effective designs and meet the purposes of design better than those who do not use conceptual design processes, including how this impacts the sketchdesign processas well as the final design. Keywords - Design concept, Conceptualization, Design education, Design studies, Design process, Product design.