Domestic Tourists Motivation Towards Kamchanod, Udonthani, Thailand
This research utilized the quantitative method to survey the demographic profiles, the tourists’ behavior and level of tourists’ motivation towards KamChanod; the very auspicious place and supernatural in northeastern region of Thailand. KamChanod is linked closely with the beliefs and faiths with the nagas (the mythical serpent in Buddhism literature). The result represents that pull motives were concerned with cultures, Thai TV series, wish to have good fortune, and social trends. The least pull motive was ecotourism.
Index Terms - Domestic Tourists Motivation, KamChanod, UdonThani, Thailand