Paper Title
A Study of the Potentials and Skills of Health Tourism Staff in Bang Lampu Area of Bangkok
Abstract
The study of the Potentials and Skills of Health Tourism Staff in Bang Lampu Area of Bangkok is a quantitative research by using a questionnaire to collect data for analysis on necessity and essential factors in services and skill development of health tourism staff. Totally 165 samplings of this study were classified into two groups, namely 151 staff who work at 14 Thai traditional massage and spa parlors, and 14 owners or entrepreneurs of the parlors. Collected data through the questionnaire were analyzed by the computerized statistics package to find the value of Rating Scale, Mean( ),and standard deviation (S.D.). Results consequently were used for the descriptive discussion part. Study results are summarized as below.
1. Potentials/skills of tourism health staff on knowledge perspective: The study results found that entrepreneurs viewed their health tourism staff at the Moderate level with the Mean at 3.32 and standard deviation at the 0.843 while staff’s overall view was at the Most level with the Mean at 4.44 and standard deviation at the 0.325.
2. Potentials/skills of health tourism staff on skills perspective: The study results found that the overall view of entrepreneurs towards their staff was at the Moderate level with the Mean at 3.37 and standard deviation at 0.927 while staff’s overall view was at the Most level with the Mean at 4.73 and standard deviation at 0.652.
3. Potentials/skills of health tourism staff on competency perspective: The study results found that the overall view of entrepreneurs towards their staff was at the Most level with the Mean at 3.54 and standard deviation at 0.926. Health tourism staff’s overall view was at the same range with the Mean at 4.17 and standard deviation at 0.76.
4. Potentials/skills of health tourism staff on attitude perspective: The study results found that the overall view of entrepreneurs towards their staff was at the Much level with the Mean at 3.34 and standard deviation at 0.629. Health tourism staff’s overall view was at the Most level with the Mean at 4.64 and standard deviation at the 0.414
5. Potentials/skills of health tourism staff on personality perspective: The study found that the overall view of entrepreneurs towards their staff was at the Moderate level with the Mean at 3.18 and standard deviation at 0.392 while staff’s overall view was at the Most level with the Mean at 4.27 and standard deviation at 0.413
Index Terms - Health Tourism, Potentials