Paper Title
The Whole Tree: Food Markets As Socio-Technical Environments

Feeding an estimated 9 billion people by the year 2050 will require the creative use of technology. This paper calls for a broader socio-technical approach to the introduction of information systems within food value chains. The focus of this paper falls on a prominent spot market within the fresh produce value chain in South Africa. This paper is part of an extended study of the various technical, social, commercial and political dynamics that characterises the functioning of the South African fresh produce markets. Keywords - Food markets, fresh produce, socio-technical systems.