Paper Title
Applying Behavioral Economics to Business Succession Taxation in Japan

Using the hypothesis "Reason- based Choice" of Shafir-Simonson-Tversky (1993) and Shafir (1993) to consider the tax system more efficient involved in business succession in this paper. This hypothesis has been proposed as an alternative theory of utility maximization model. Human beings were thought to be able to choose an option from the point of view rather than from utility maximization, and easy to put a reason. When it is developed into tax issues related to business succession this study, it is desired to indicate the possibility of "passive" to "active" payment of taxes by "Reason-based Choice." Keywords - Behavioral Economics, Business Succession, inheritance tax and donation tax.