Kansei Evaluation With Rough Sets Theory for New Product Development
New product development strategy taking into account customer needs has become very important for companies' development and competition in the market. Kansei engineering is a method to help designer for capturing the consumer needs. Kanseiwords help to reflect consumer perception about a product. At the same time, the rough sets theory is effective as a means of knowledge acquisition for designer. This paper proposes Rough Sets Theory with Kansei Engineeringfor the definition of emotional marketability decision rules according to consumer feelings for new baby cot design.
Index Terms-Consumer Feeling (Kansei), New Product Development, Rough Set Theory