Identifying the Motivational Factors that Influence Learners’ Intention to Continue to Use Arabic MOOCs
Massive Open Online Courses (MOOCs) provide open educational resources to people around the world. The aim of this research is to identify the factors that influence learners’ decisions to continue to use an Arabic MOOC named Rwaqplatform. This platform offers open and free courses completely in the Arabic language. Based on a literature review, the present research extends the Technology Acceptance Model (TAM) in a new context. Exploratory research has been undertaken by conducting interviews with twenty-two experts in the Rwaq platform. The main objective of the interviews isto explore participants’ perspectives on a set of factors that affect the continuance intention towards using Arabic MOOCs. This includes perceived usefulness, perceived ease of use, Arabic language support, free courses’ advantages, perceived reputation, intrinsic motivations and willingness to earn acertificate. Thematic analysis was utilized using NVivo11.0. Analysis of interviews data shows that approximately all the participants agreed on the proposed factors that affect the continuance intention to use Arabic MOOCs. Furthermore, additional influential factorswere suggested by the interviewees. On the basis of the findings from interviews and previous studies, new research instrument has been designed. Future research will be conducted to verify the proposed model and research hypotheses.
Index Terms - Continuance intention, Post-adoption/post-acceptance, Motivational factors, Technology acceptance model, Arabic MOOCs.