Bangkok Residents’ Decisions In Choosing Bali As A Tourism Destination
The objective of this research were to study the history and tourist attractions of Bali in Indonesia and the factors which effected the decisions of Bangkok residents in choosing Bali in Indonesia as their destination for travelling. The research was conducted by using qualitative approach from collected documents and quantitative approach from questionnaires in survey research. Sample of this research were Bangkok residents who was older than 20 years old chosen by accidental sampling. Sample size was calculated using the formula defined by Taro Yamane with a confidence level of 95% and +/- 5% margin of error.
The research findings revealed that
1. There were Eras and important historical events of Bali in Indonesia. First, Bali was the residence ofAustronesian tribe in 2000 B.C. Then,they were influenced by culture of Hindu and Java In 11 A.D. Next, 16 A.D. was the golden era of Bali history and culture. In 1846 Dutch army was successful in seizing many kingdoms. Japan seized Indonesia in World War II so Dutch was driven out. After that, Indonesia declared independence on August,17 in 1945. Finally, Bali has been part of Indonesia since 1949.
2. Most of the tourist attractions in Bali were historical and cultural sightseeing. Besides, there were beaches and islands.
3. Most of the samples in this research were 36-45 years old single female with bachelor degree. They were office workers with the income from 10,001-20,000 baht. The factor which effected the sample’s decisions were the variety and beauty of the tourist attractions that got the highest point (average 4.89) which was approximate to the factor of money worth (average 4.82).The finding of relationships among individual factors which effected the decisions of the sample using Chi-square test with a confidence level of 95% revealed that age, education, career and income were important factors which effected the decisions of Bangkok residents in choosing Bali in Indonesia as their destination for travelling.
Key terms: Decisions in Choosing, Tourism, Bali