Paper Title
Assessing Paid Mobile Learning App Success

Abstract
Increasing mobile device market penetration across the globe and growing demand for digital education are visibly driving the market for mobile learning (m-learning). Facing increased competition, paid m-learning applications (apps) are much less likely succeed in the app marketplace than free ones. Therefore, understanding how to assess the success of paid m-learning apps has become an important issue for academics and practitioners. Based on the information systems (IS) success models and the value-based adoption model, this study proposed a multidimensional model for assessing paid m-learning app success. The proposed model describes the interrelationships among seven paid m-learning app success variables: System Quality, Information Quality, Perceived Enjoyment, Perceived Fee, User Satisfaction, Intention to Reuse, and Learning Effectiveness. Keywords - Paid mobile learning apps, information system success model, value-based adoption model, intention to reuse, learning effectiveness.