Paper Title
Factors Impacting On Impulsive Buying Behavior At Cosmetic Stores: Evidence From Pakistan

This study examines the impact of different factor on impulsive buying behavior at cosmetic stores in Pakistan. To carry out the study, data was collected from six cosmetic stores in Kohat and Peshawar. The targeted respondents were customer of these cosmetic store .The cross sectional data was collected through questionnaire from 350 customers of cosmetic store.OLS method was used to achieve objective of the result. The regression result show that the store environment and price reduction statistical impact positively on the impulsive buying behavior of the customer . The study recommends that the policy makers and executives of cosmetic stores must consider the store environment and price reduction strategies in order to enhance the buying behavior of the customers. Keywords: store environment, price reduction, impulsive buying, behavior