Paper Title
The Roles Of Corporate Managers In Crisis Management

Contemporary businesses face many challenges that have the potential of compromising their success and, at times, their survival. These challenges include �weathering the storm� when an organization is confronted with a crisis situation. The importance of a proactive approach to crisis management has demonstrated its merit in enhancing an organization�s ability to prepare for and recover from a crisis situation. This study discusses the essential roles of corporate management before, during, and after a crisis event and how the successful enactment of related responsibilities contributes to weathering a crisis successfully and ensuring the survival and continued success of the organization. Keywords- Crisis management, proactive management, roles of corporate managers Suggested conference track - Management under Business Management