Paper Title
Development Of English Training Course For One Tambon (Village) One Product (OTOP) Entrepreneurs

The purpose of this research was to find the approach and method of developing an English training course for the entrepreneurs of One Tambon One Product (OTOP) in Phranakhon Sri Ayutthaya Province. It was conducted by studying basic information about the products and analyzing the needs for English language using among OTOP entrepreneurs, as well as finding the most suitable date and form of training for the group. Then use the information to develop an English training course and conduct an experiment with the entrepreneurs. Research instruments were: 1) questionnaires that ask OTOP entrepreneurs about the needs of English using, 2) An English course for OTOP entrepreneurs, 3) pre-test and post- test, and 4) satisfaction survey form to find out the attitude of OTOP entrepreneurs toward the English training course. Data analysis was conducted by finding the percentage, means, and standard deviation, using t-test on dependent samples. According to the research results, the needs of English using among OTOP entrepreneurs that required training can be classified into different aspects. The need to explain and give information about the products in English in order to state the figure/price is the aspect that needs training the most. Second is the need to use English to answer the questions and negotiate about prices of products in daily life situations. The third aspect, which the entrepreneurs required training the least, is the need to use English for correspondence via letters or emails. The researcher has established the following elements for the training course: 1) training schedule that covers a period of 2 days, 2) content to be used in the training course, and 3) evaluation of the training course. The content can be divided into 3 parts. Part 1 includes listening and speaking, greetings, formal and informal daily conversation, focusing on the language that is likely to be used in talking with customers in real situations. Part 2 includes learning about vocabulary, structure of sentences, and conversation to communicate about products, features of products, raw materials, usage, and price. Part 3 are examples of conversations for the trainees to study as models and practice by themselves so that they are able to use English more effectively. As for the achievement of the training course, it was found that the average scores in listening and speaking before and after the training are quite different at statistical significance of 0.5. The scores after the training were higher than that before the training. Keywords: English training course, One Tambon (Village) One Product (OTOP), Entrepreneurship