Purchasing, Collecting, and Paying For Tickets: Investigating Consumer Preferences For a Case-Study of The Arts Ticketing System
The purpose of this paper is to explore consumer preferences for different options available via the Arts Ticketing System in terms of purchasing tickets, collecting tickets, and payment. This research involved implementing a survey near the arts center; responses to questionnaires were garnered from audience members who used the Arts Ticketing System twice a year on average. The questionnaire was divided into three sections reflecting stages in the ticket acquisition process: (1) purchasing tickets, (2) collecting tickets, and (3) payment. Analysis of the questionnaires focuses on identifying whether preferences are homogeneous or heterogeneous with respect to different options available for purchasing, collecting and paying, with a view to optimizing future changes in the provision of these options. .
Index Termsóconsumer behavior, Ticketing System