Paper Title
The Influence of The Factors of Performance and Successful of Customer Complaints Handling on The Satisfaction and Customer Advocacy of Tourism Business in Thailand

Abstract
In this research, the authors examine the influence of the factors of Performance and Successful of Customer Complaints Handling on Customer Satisfaction. The authors also study the effects of the factors of Performance and Successful of Customer Complaints Handling, and Customer Satisfaction on Customer Advocacy of Tourism Business in Thailand. In investigate, the authors employed quantitative research methods by used a questionnaire as an instrument to collect data from 550 customers travelling in top four provinces in Thailand that have maximum tourists consists Nakhon Ratchasima, Chiang Mai, Chon Buri and Phuket. Using techniques of descriptive statistics, the authors analyzed the data collected in terms of mean and standard deviation. Analysis was also conducted by means of applying Structural Equation Modeling method by the two-step approach. Findings showed that the model constructed by the authors exhibited congruence with the empirical data. As for findings, it was found that Performance and Successful of Customer Complaints Handling has direct influence on Customer Satisfaction at the significance level. Furthermore, it was determined that Successful of Customer Complaints Handling exerted direct influence on Customer Advocacy at the significance level. Additionally, it was found that Customer Satisfaction has direct influence on Customer Advocacy at the significance level. However, the direct relationship between Performance of Customer Complaints Handling and Customer Advocacy was not supported by model. Keywords- Performance, Successful, Customer Complaints Handling, Customer Satisfaction, Customer Advocacy, Tourism Business