Seeking The Content of The Relational Strategy: Conceptual Framework
The competitive advantage of contemporary enterprises results from the ability to cooperate with others to obtain the relational rent. It drives the need for studies on the relational strategy of companies, as the current state of knowledge in this field is not satisfactory. Based on a literature review and its critical analysis, I proposed a conceptual model of the relational strategy. In particular, I discuss the relational approach to strategy as well as the content of the relational strategy determined by choices of the goal, the partner, interorganisational dynamic, and the way of establishing interorganisational relations.
Index Terms- relational view, strategy, interorganisational relations, value creation and appropriation, partners