Paper Title
A Measurement of Customer Satisfaction Towards Service Quality in A Small Sized Hotel: A Case of Silom Village Inn, Bangkok, Thailand

Abstract
The purpose of this research is to investigate the customer satisfaction level towards the case study hotel of Silom Village Inn�s service quality in Bangkok. The research provides insights through a review of 5 service quality dimensions, creating customer satisfaction, performed by the hotel (Tangibles, Reliability, Responsiveness, Assurance and Empathy and judged by the guests. A group of 120 hotel guests was selected for a questionnaire survey to measure what customers expect and perceive in hotel�s service qualities. The research finds that overall satisfaction level is acceptably high and Assurance was considered the most important dimension by the hotel�s customers. Index Terms- Customer satisfaction, Hotel, Service, Service Quality, SERVQUAL.