Paper Title
Managing Strategic Alliances Of Thai Professional Football Clubs With Their Foreign Counterparts

Abstract
This research aims to investigate the management of Thai professional football clubs’ strategic alliances with their foreign counterparts by utilizing the qualitative methods. The qualitative data collection method was an in-depth interview with the seven senior managers of professional football clubs, such as Bangkok Glass F.C., Chainat Hornbill, Chonburi F.C., Muang Thong United, Army United, Supanburi F.C. and BEC Tero Sasana. The results showed that the management focused on the selection of the foreign counterparts which emphasized on the youth team development. The organization structure was determined by top level management in providing convenience and collaboration. Keywords: Management, Business Alliance, Professional Football Club