Paper Title
Integrating Relationship Of The Five Elements In Creating Product Design Of Interior Decorative Souvenirs

Abstract
The objectives of this research are 1) to study the context and concepts associated with shapes, colors and materials in the five elements of feng shui and design principles applied to the design and development of home furnishings. 2) To present the product design of interior decorative souvenir in relations to the five elements of feng shui and principles of design elements. The sample consisted of 400 Bangkok residents. The data on design were obtained and evaluated by 3 design experts to assess the suitability of the model for the integration of the principles of five elements. The research methods can be divided into two main steps as follows: 1) to study the relationship of the five elements principles in feng shui and design principles. Information are gathered from documents to find basic concepts, principles, theories, and processes. Data from the field survey are aimed at studying patterns and compare products, interviews and data analysis. 2) The data were analyzed and applied in developing product design, creating product design, making prototype and product evaluation and then analyze the value of the design and propose the product model. The results showed that: 1) the component that can best associate to the five elements is color. The five elements influence the decision to purchase the product. Adding auspicious meaning of the five elements can help to increase the value to the product. 2) Products evaluated by design experts are product no. 1 , no. 6 and no. 9. These products designed according to the five elements principle are evaluated to be the highest level. The materials and process were appropriate. The researcher found that applying knowledge of the main principles of five elements by incorporating the theory to the principles of design elements within the environment can be developed to integrate creative souvenir decorative products and to add value to the products as well. Keywords - Five elements, feng shui, design principles, interior decorative souvenirs.