The College Students� Behavior Intention of Using Mobile Payments in Taiwan: An Exploratory Research
With the rapid development of information technology, mobile payments play crucial role to the m-commerce system. This study applies UTAUT 2 and constructs a Structural Equation Model to discuss the college students� intention of using mobile payments. The results shown that the Performance Expectancy, Facilitating Conditions and Habit have positive impact on behavior intention significantly. Hedonic motivation has negative impact on behavior intention.
Keywords- UTAUT2, Mobile Payment, behavior intention, Structural Equation Modeling.