An Examination of International Tourists on Level of Satisfaction From Thai Tourism
The objective of this research was to examine the level of satisfaction from the perspective of international tourists who visited Bangkok, Thailand during January to March of 2016. This paper utilized the quantitative method to search for the answer of research questions. The independent variables included gender, age, levels of education, occupation, and income, whereas, the dependent variables were ten reasons for their visiting Thailand as well as their satisfaction level. A quota sampling method was conducted to obtain 200 respondents with 50 percent male and 50 percent female respondents. The majority of respondents were between 30-40 years old. Most were married with an undergraduate degree. The average income of the respondents was between $35,000-50,000 per year. The findings disclosed that the ranking levels of satisfaction by highest mean to lowest mean as follows: variety of Thai food, nature-beach-mountain, spa-massage-beauty, malls-shopping places, night entertainment souvenir and handcraft, festivals and activities, traditional night markets, museum-art-history, souvenir and handcraft, and conferences & exhibition.
Keywords- International Tourists, Satisfaction, Tourism