An Important Factors Influencing The Decision of International Tourists to Travel in Thailand
Tourism is one of the most important industries that brings regular foreign exchange to Thai economy. The main objective of this research paper was to evaluate important factors influencing the decision of international tourists to visit Thailand. The target population of this study was all international tourists in Bangkok, Thailand during the first quarter of year 2016. A total of 200 samples were collected by a simple random sampling. Half of the sample group was male and the other was female international tourists. Quantitative methods was used in this study. For quantitative method, an English questionnaire was designed to collect data. The findings revealed that the majority of respondents rated the overall influencing factors at a high level of importance. The ranking revealed that the top three influencing factors were Low cost of tourism, Better hospitality, and Variety of food.
Keywords- Revisiting, Tourism, Influencing factors