Guidelines for Creating A Cultural Identity and Economic Value Added of Bangnamphung Otop Village, Phrapradaeng, Samut Prakarn
The purpose of this study is to identify and analyze factors that influence consumer purchasing decision of products. The Method of reseacrh: In this case study, both secondary data and primary were utilized. Secondary data was obtained from relevant literatures, online journals, articles, blogs, and other electronic sources. Data for the study were gathered through structured questionnair, on a sample of 400 buyers. The findings showed that: Brand OTOP Village honey. Prapadaeng Samut Prakan mostly family-run. The researcher think the business to raise the brand internationally. And Branding It is imperative that operators in a competitive environment must be a priority. Beside of the result of research identified five factors that influence consumers' purchase decision are brand, advertisement, perception, attitude, purchase intention and demographic factors.
Keywords- Cultural, Identity, Economic Value