Paper Title
The Value of Location: Spatial Analysis of Urban Morphology For Retail Development

In this paper we present a method of mapping of location attractiveness for retailing through the analysis of urban morphology. Using spatial analysis in GIS we answer the most actual questions for retailers: how different locations within a city are accessible or connect spatially; which street or place is more passable or whether the location for business will be popular among potential customers. We investigate spatial features of an urban form, offering a new insights into retail location theory. In order to ease the interpretation of the results we create maps of place attractiveness which can be used by specialists as well as laypersons. Keywords- Spatial analysis; GIS, Accessibility; Betweenness; Retailing.