Factors Associated With Tourism Management: A Case of Cultural Tourism
This paper aimed to identify factors associated with the tourism management, problems and obstacles, and visitors’ requirements, in order to find out appropriate directions for promotional activities of the cultural tourism. The case study was a cultural study of many districts of Uttraradit Province. The study employed both qualitative and quantitative methods to collect the data. The findings revealed places of significance in the historical, artistic and cultural dimensions, and the connection with the local way, indicating the tourism development capacity of the study area. The study also reported that most tourism and service attributes received high significance in the visitors’ requirements. Lastly, some recommendations of promotional activities for the cultural tourism of the place were also given.
Index Terms- Cultural Tourism, Factors, Management, Satisfaction