Perception, Social Responsibility Activities And Brand Images Affecting Decision Making For Using Services At Ptt’s Fuel Stations of People At Muang District Region, Lampang Province, Thailand
The main objective of this survey research was to examine the perception of people in terms of social responsibility and brand image affecting their decision making to use services at PTT fuel stations at the region of Muang District, Lampang Province. Three and eighty people as sample was drawn from people who used services from fuel stations. Research instrument as questionnaire was employed. These statistics were computed: frequency, percentage, mean, standard deviation, and path analysis. Research results found that 1) Brand images had direct effect on the decision making at the highest level, following by 2) Social responsibility activities had direct effect on brand image, 3) Social responsibility activities had direct effect on the use of services, 4) Perceptions had direct effect on the use of services, and 5) Perception had direct effect on the brand image.
Keywords- Perception, Social Responsibility Activities, Brand Image, Decision Making For Using Services